15 Market Square, Knoxville, TN 37902, United States
15 Market Square Knoxville Tennessee 37902 US
(865) 766-4848(865) 766-4848

our story

Growing up…my mom loved Watson’s Department Store…I mean loved it! It seemed as if every Saturday of my youth, was spent rummaging through the bargain-filled caverns of Watson’s Department Store on Market Square. We would all pile in the car and wait for the question…”Where are we headed?” We knew it was coming, and, as if we had any choice in the matter, our answer was invariably “Not Watson’s!” Then we’d all have a good laugh, and head straight downtown! Market Square definitely had a different vibe back then, but it was still a great place to gather with family and friends.

So…when the building you are sitting in became available, and we decided to put a new restaurant in it, the name was pretty much already decided. Call it destiny, a blast from the past, whatever you like…Not Watson’s was creating some pretty cool memories, long before we opened its doors as Market Square’s newest restaurant and watering hole. So why “not”? Eat…Drink…Enjoy!!

our ingredients

Just so you’ll know…at Not Watson’s Kitchen + Bar, we source the absolute best ingredients for all of our offerings, whether it’s food, beer, wine or cocktails. We provide all organic & farm to table products whenever possible…especially if they taste better! We buy local whenever and wherever it makes sense. Actually…some of what you are eating today was probably purchased from local, all-organic farmers, right here in Market Square. You should check out the Market Square Farmer’s Market every Wednesday and Saturday morning, May through November!

our commitment

We are as committed as anyone we know (and we know a bunch of people!), to serving the best possible stuff, at the best possible price…every day we come to work. After all…if we aren’t proud of it…how can we expect you to eat it, drink it…or, hopefully, tell your friends about it? If you have any questions about what we use…or where we get it…don’t hesitate to ask. We might even give you a tour…if you’re truly committed…as long as you don’t mind wearing a hairnet and some slip resistant footwear!

5 Market Square, Knoxville, TN 37902, United States 0.04 km
(865) 622-6434(865) 622-6434

Who are the people behind Oliver Royale?

Executive Chef: Jonathan Gatlin (jon@theoliverhotel.com)

Bar Manager: Zach Calfee (zach@theoliverhotel.com)

Assistant Manager: Dorian Thomas (dorian@theoliverhotel.com)

What kind of food does Oliver Royale serve?

New American with a focus on seasonal and regional products.  The menu changes often, but we’ll try to keep the favorites!

Do you work with any local purveyors?

We are proud to work with the following local purveyors: Strong Stock Farms, Mossy Creek Farms, Mountain Meadows Farm, West Wind Farms, Ridge Top Gardens and Herb and Plow

Are there vegetarian options?

We try to offer a vegetarian option in each of our courses.

407 Union Ave, Knoxville, TN 37902, United States 0.05 km
(865) 521-0050(865) 521-0050

This little spot is located inside the Oliver Hotel, but you will only find it’s entrance in the alley.. .  .

421 Union Ave, Knoxville, TN 37902, United States 0.06 km
(865) 951-2160(865) 951-2160

The Casual Pint is a fun spot with an upscale, yet casual atmosphere. Here you will find not only an abundance of American craft beers and unmatched variety from around the world, but also the expert staff you want to help craft your beautiful beer experience.

Our wall-to-wall shelving means unmatched selection where you can tour-the-world or road-trip the best beer America has to offer with our “craft-your-own” 6-pack. Don’t forget our 22 tap Growler station for your own in-house draft experience.

Whether you are barely yet a beer drinker, or a bona fide brew aficionado, The Casual Pint is a comfortable place to expand your brew-risons, meet interesting people, and have a great conversation. After all, it’s the wonderful beer-loving people everywhere that drive our passion and our business.

35 Market Square, Knoxville, TN 37902, United States 0.07 km
(865) 766-2075(865) 766-2075

Our goal in creating this restaurant is to design a quality burger location that is driven by the Knoxville community using fresh, local ingredients in all our menu options. We want a place for our customers to feel at home and welcome when they are here whether it is for a business luncheon, a first date or a place for family and friends to come together and have dinner and drinks with one another.

Our restaurant implements a farm-to-table concept where we work with farms and businesses around the Knoxville area to promote local economic sustainability within the community.

We provide a casual environment and warm, knowledgeable service for you to enjoy our unique interpretation of gourmet craft burgers.

We will offer a full bar with an emphasis on the finest bourbons mixed with house-made ingredients in modern variations of classic cocktails along with a wide selection of craft beer and wine options.

37 Market Square, Knoxville, TN 37902, United States 0.08 km
(865) 243-2300(865) 243-2300

A culinary driven, farm to table restaurant located in Historic Market Square.  Here, you will find a team of chef’s led by award winning Executive Chef Curtis Bates.  Our New American cuisine menu blends time honored American classics with global flavors and chef created original dishes using fresh ingredients from local farmers, certified angus beef, hormone free chicken and sustainable seafood. Entrees are enhanced with reductions, aioli’s and vinaigrettes to create a delectable array of flavors and textures.  Signature side dishes add the perfect complement to any entree.  Our menu is friendly to almost any diet including gluten free options, vegan choices, healthy dishes…and of course the polar opposite…over indulgent!  Ideal for a quick lunch, weekend brunch, private dining, romantic dinners or relaxed evenings out.  An eco-friendly environment both elegant and casual, familiar but unique, Blue Coast Grill & Bar is the ideal place to meet, dine and linger.

28 Market Square, Knoxville, TN 37902, United States 0.08 km
(865) 524-2224(865) 524-2224
Knoxville’s Most-Smokin bar scene (80+ bands per month), with a great selection of amped and eclectic music EVERY SINGLE NIGHT from 10pm til late night, and the Hoppiest Hour in town
32 Market Square, Knoxville, TN 37902, United States 0.09 km
(865) 524-2224(865) 524-2224

You haven’t been to downtown Knoxville unless you have spent time at one of our locations. Want to do a little shopping? Get a quick snack? In the mood for fine dining? Want to see some of the best live local and regional music? Just wanna party? Head to historic Market Square right now. There is plenty of free parking.

810 Clinch Ave Sunsphere - 5th Fl Knoxville, TN 37902 0.11 km
(865) 249-7321(865) 249-7321

What is Icon: Restaurant | Lounge?

Icon: Restaurant and lounge is a dining experience like none other in Knoxville. From the southern-inspired culinary creations of award winning Chef Bruce Bogartz to the eclectic metropolitan decor and breathtaking view, The Icon is a destination for those seeking creative seasonal cuisine, wine and cocktails.

409 S Gay St, Knoxville, TN 37902, United States 0.14 km
(865) 934-3814(865) 934-3814

We are located at 409 S. Gay Street in the heart of downtown Knoxville right between Downtown Wine and Spirits and Morelock Music.

We specialize in high gravity and craft beers. A high gravity beer is one that has a higher alcohol content, while a craft beer is one that is carefully produced by smaller breweries in smaller quantities. And no, we do not have bud light. So come on down to Suttree’s and order yourself a pint of fine beer–or try several different flights to find your favorite! Our menu is always changing, so come often!


428 S Gay St, Knoxville, TN 37902, United States 0.17 km
(865) 637-8181(865) 637-8181

Sapphire A Modern Bar and Restaurant | Downtown Knoxville, TN

Sapphire, A modern bar and restaurant is located in the heart of downtown Knoxville, TN, with over 20 unique wines to choose from everyday and one of Knoxville’s largest liquor selections. Our unparalleled ambiance and decor are created by the building itself, which is over 100 years old. Sapphire is built into the shell of an old jewelry store. Enjoy an exciting nightlife in Knoxville, TN and mingle with who’s who. Find it all at Sapphire.

430 S Gay St, Knoxville, TN 37902, United States 0.17 km
(865) 219-1676(865) 219-1676




1/2 Price Well Liquor

House Wine & Beer

$5 Signature Cocktails

$5 Featured Snack



1/2 Price

All Bottles of Wine



1/2 Price Select Drinks

1/2 Price Select Liquor

$5 Signature Cocktails

(For The Ladies)

116 S Central St, Knoxville, TN 37902, United States 0.51 km
(865) 240-4962(865) 240-4962

 Armada Bar is  the finest handcrafted cocktail bar in the Knoxville Old City. This locally owned bar strives to create an unique experience for every guest through its environment and hand crafted cocktails. They use fresh ingredients to create infused liquors, syrups and juices.


Every bar carries the basics. We invite you to get out of your comfort zone and find your new favorite with us. We specialize in unique cocktail styles and continue to try and push the limits with our products and see where our imagination takes us. Indulge in Absinthe with us or enjoy a prohibition style classic from a past era. Perhaps you are feeling adventurous and we can handcraft something unique and special, signature to you.

123 S Central St, Knoxville, TN 37902, United States 0.51 km
(865) 524-2100(865) 524-2100
Downtown Knoxville’s authentic English gastropub in the heart of the Old City. Serving up pub grub, continental cuisine, custom-brewed ales & good times!
101 S Central St, Knoxville, TN 37902, United States 0.58 km
(865) 247-7066(865) 247-7066


Our mission is to celebrate and preserve our regions’ musical heritage in the only way it can be done: playing the tunes and passing them on from musician to musician. East Tennessee has rich roots in Irish and Scottish music, and they merged here with other influences and evolved into bluegrass and old time Appalachian genres. At Boyd’s Jig and Reel we celebrate our musical past, our present, and future.  Come on down, bring your fiddle or instrument of your choice and join in. If you forget your instrument, there are plenty tuned up and ready to play from pianos to a double bass to a harp, and of course plenty of mandolins and fiddles. Don’t play? Not to worry.  We have beer and food for the spectators!


Whether it be in the highlands of Scotland, the green plains of Ireland, or the rolling mountains of Appalachia, music and drink have always brought people together. Not much for big name celebrity bands, these cultures did, however, produce their fair share of  musicians and singers. Each had received the songs of their heritage and could play them for hours with great skill entertaining and inspiring the locals and travellers. Their place of congregation was a public house, or pub, where any and all could come have a drink and listen in on the session. Boyd’s Jig & Reel in the Old City of Knoxville is such a place for all those who seek cold drink, warm conversation, and lively music.

This pub belongs to all players and listeners of this traditional art. So, come and enjoy the heritage of our cultures as we share and preserve it through drink and music.


“A pub session (seisúin in Irish Gaelic) refers to playing music and/or singing in the relaxed social setting of a local pub, in which the music-making is intermingled with the consumption of ale, stout, and beer and conversation. Performers sing and play traditional songs and tunes from the Irish, English and Scottish traditions, using instruments such as the fiddle, accordion, concertina, flute, tin whistle, uilleann pipes, tenor banjo, guitar, and bodhrán.” – Wikipedia

109 N Central St, Knoxville, TN 37902, United States 0.63 km
(865) 546-2800(865) 546-2800
200 E Jackson Ave, Knoxville, TN 37915, United States 0.68 km
(865) 521-0092(865) 521-0092

Barley’s Taproom is one of the Southeast’s most popular taprooms. Our relaxed and casual atmosphere will put your mind at ease as you enjoy our great food – and even better beer.

Step back in time as you enter the historic building that was restored by the owners and staff. The aroma of our famous sourdough pizza will greet you as you behold the wonder of over 40 beers on tap (and even more in bottles!) After dinner and a beer, stay and listen to the bluegrass, country, jazz, and Americana music performed live most nights. We never have a cover charge and are a “clique”-free environment.

At Barley’s, all are welcome. We like being a place “where suit and tie meet tie dye.”We’re proud to brag that Barley’s is a place for the whole family. If you are ever in the neighborhood, stop by and see us.

900 Volunteer Landing Lane, Knoxville, TN 37915, United States 0.74 km
(865) 332-5874(865) 332-5874

SUD’s on Tap

Each Thursday at 5:30 PM May through August. Join us for your choice of a group paddle or sup yoga class followed by cold beer from our taps at the shop! We will launch from the dock for 1 hr group paddle or yoga class then meet back in the shop for SUD’s. Rental’s are $19 for the group paddle and $25 for the yoga class and includes a complimentary beer. Those who join the group paddle with their own board get $1 off pints till close.

212 W Magnolia Ave, Knoxville, TN 37917, United States 0.75 km

Welcome to the Knoxville Public House! We are a neighborhood bar with no TVs, no live music, and no smoking inside. We specialize in craft cocktails, a small but delicious wine list, plenty of beer, southern inspired food, and general good times.

202 W Magnolia Ave, Knoxville, TN 37917, United States 0.76 km
(865) 523-4511(865) 523-4511
6 Emory Place, Knoxville, TN, United States 1.05 km

Crafty Bastard Brewery is a nanobrewery serving the Knoxville, Tennessee area. We keep our operations small to insure the greatest quality products. Check our facebook often for updates on our rotating taps. Crafty Bastard offers a variety of styled beers ranging from citrus flavored IPAs to smoky porters to traditional English Ales. We never aim for the middle. We strive to keep our brews interesting and our customers satisfied!

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